ENCINITAS, Calif. (KGTV) -- The identity of the third victim in the Encinitas bluff collapse has been identified.
According to the San Diego County Medical Examiner, 62-year-old Elizabeth Charles also died in the collapse.
Her sister, Julie Davis and niece Anne Clave were also killed when the bluff gave way.
A 30-foot by 25-foot slab of rock came crashing down onto Grandview Beach at about 3 p.m. Friday.
Moments after the collapse, beachgoers and lifeguards began sifting through the rubble to save those caught in the rocks' path.
"The lifeguard was there, adjacent to the incident, felt it, heard it. It just happened to take place outside of his peripheral, as he was watching the water it happened behind him," Encinitas Lifeguard Captain Larry Giles said.
"He immediately got out of the lifeguard tower, called it in, sized it up, started requesting resources and engaged in doing rescue work. Other lifeguards in the area filtered in quickly along with fire crews from around the area."
INTERACTIVE MAP: Most recent San Diego County bluff collapses
Lifeguards warn beachgoers about hazardous areas of the beach's bluffs, Giles added. Though, lifeguards can only warn visitors and not forcibly remove them from being too close.
The city recommends beachgoers stay 25 to 40 feet away from bluffs and exercise caution due to the cliffs' natural instability.
"This is a naturally eroding coastline so it does happen from time to time. This is an isolated incident ... at this location," Giles said. "Our hearts go out to the families and friends that were involved."