SAN DIEGO (KGTV) - The Rock Church is making holiday giving even easier, teaming up with Express Feedback for Good to raise money for their Toys for Joy campaign.
Under the new program, people can sign up to take on-line surveys. For each one they take, the Church will get $2 towards their holiday fundraiser.
"This is a life or death situation for some kids and some families," says Pastor Miles McPherson.
The Toys for Joy program is now in its 23rd year. Each year the Church helps around 20,000 families with food, clothing, toys, and more for the holidays. McPherson says he hopes the new survey tool will inspire people to do more.
"The express feedback tool gives people the opportunity to do something to help somebody, but we want them to take the next step, touch a person, smile at a person, hear someone's story," he says.
The surveys only take about one minute each, and there's a limit of 100 per person. The Church says they hope to raise $100,000 from the surveys, to help supplement the other donations they get each year.
The company, Express Feedback for Good, takes the information from the survey and sells it to businesses to help them serve their customers better.
"It's a win/win for both parties," says Product Manager Dena Coykendall. "The non-profit can create resources, and business can collect information from a crowd that's more representative."
This year, the Rock Church will have four locations for their Toys for Joy campaign on December 14th. To donate, or for more information, click here.
To sign up to take the surveys, go here.