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Beverage company FITAID starts koala challenge to raise money for Australia wildfire relief

Posted: 3:25 PM, Jan 09, 2020
Updated: 2020-01-09 18:25:49-05

(KGTV) -- The internet is exploding with people trying to help firefighters and animals in Australia amid raging wildfires - enter the koala challenge.

The challenge, which was started by beverage company FITAID, encourages people to take a video of themselves latching onto the underside of a workout bench.

An employee for the company tells 10News that, through Friday, it’ll donate $5 for every video of the challenge posted on social media and tagged “#fitaid” and “koalachallenge.”

RELATED: San Diego Zoo Global supports koala recovery amid devastating Australia wildfires

“You don’t have to successfully complete it,” joked FITAID employee Jordan Costa.

The company also plans to donate five percent of all sales from FITAID ZERO directly to those fighting the fires.

Videos posted on social media show people successfully, and some not so successfully completing the challenge - all in the name of a good cause.