SAN DIEGO (KGTV) — Normal Heights will become the testing ground for 7-Eleven's newest store strategy aimed at young consumers.
The company will open a location of its "Evolution Store" concept at 3504 El Cajon Blvd. "in the next month or so," a company spokesperson told 10News.
The store, geared to have a millennial appeal, will offer consumers options like made-to-order coffee and smoothie drinks, kombucha and cold brew on tap, and self-serve frozen yogurt. The location will also tap into San Diego's beer culture with a concept called "The Cellar," that features an expanded selection of beer and wine and growler station for local craft beer.
- San Diego Symphony's waterfront 'The Shell' gets opening date
- Chula Vista on shortlist for potential California State University campus
A fast-casual restaurant called Laredo Taco Company will also be installed, offering tortillas made from scratch in-store daily and fresh salsa and pico de gallo bar. Food options will boast barbacoa, chorizo, carne asada, carnitas, and breakfast tacos made with fresh eggs, the company says.
The store will also boast some tech-savvy options like mobile checkout, a delivery option on the 7NOW Delivery mobile app, and a self-serve vending machine filled with electronics like tablets and headphones.
"These new stores are invaluable learning labs, where new concepts are tailored to meet the needs of the communities they will serve from sunny southern California to the fast-paced world of the East Coast," 7-Eleven Executive Vice President and Chief Operating Officer Chris Tanco said in a release. "We will continue to evolve based on customer feedback and we look forward to creating the next generation of convenience together."
San Diego will be the third location in the country to try out the 7-Eleven concept, in addition to a planned Washington D.C. store front. The company says its first location, which it debuted in Dallas last year, has already proved successful.