Gold vape pens, smart bras, San Marcos spa gift: Oscars swag bag filled with $225K of luxury

62nd Annual GRAMMY Awards - GRAMMY Gift Lounge Day 1
Posted at 3:10 PM, Feb 06, 2020
and last updated 2020-02-07 17:25:47-05

(KGTV) — Only a select number of Oscar nominees will leave the awards Sunday with a golden statue in hand, but every nominee is leaving a winner — and thousands of dollars richer, in a way.

Select nominees get the unofficial swag bags, provided by Los Angeles-based marketing firm Distinctive Assets, every year, packed with lavish gifts and experiences as part of the firm's "everyone wins" promotion.

For 2020, the bag features ritzy gifts like a gold Hollowtips vape pen, a 12-day cruise, a Soma smart bra, resort stays, expensive spirits, jewelry, and enough health and beauty products to stock a neighborhood. In total, the bags' contents are estimated to be worth about $225,000, according to Forbes. Even a certificate for the exclusive Golden Door Spa located in San Marcos is included.


"While this gift bag does always have an impressive value, that is never our goal," Distinctive Assets founder Lash Fary said in a statement. "While we no longer release an official valuation, this year's gift bag is one of the best we have ever assembled."

Those nominated in the Best Actor/Actress, Best Supporting Actor/Actress and Best Director categories receive the bags in advance of the show. Nominees have the option not to accept the bags.

Here's the full list of ultra-luxurious goodies nominees will receive this year, according to ABC News:

  • Soma smart-fit bra
  • Coda Signature chocolate
  • Officina Bernardi mood bracelet
  • ProLon meal program
  • 12-day cruise with Scenic Luxury Cruises and Tours
  • A. Junod Absinthe
  • Personal training sessions with celebrity trainer Alexis Seletzky
  • Stained glass portrait from John Thoman
  • Blisslights Sky Lite Galaxy Projector
  • Blush and Whimsy necklace
  • Carson's Garage novel
  • CBD Barkeep simple syrup
  • Celine Victor Luxury Eyelashes
  • Charabanc luxury car fragrance
  • Cinema on Paper movie posters
  • Clinic Pour Vous cosmetic and wellness service
  • Closys Oral Care
  • Curlee Girlee book series
  • Two tickets to Daybreaker
  • One year membership of Drawing Down the Moon matchmaking service
  • Up to $25,000 of treatments from Dr. Konstantin Vasyukevich
  • Essence One sleeping essentials set
  • Exploding Kittens game
  • Faro Punta Cumplida stay
  • Fast Bar premium nut bar
  • Flora Farms dinner for two
  • Auberge Resorts two night stay
  • Baja Baby six-month supply
  • Eclectic Array shopping experience
  • Forte Medical urine collection system
  • Full body rejuvenation with Dr. Rocio Salas Whalen
  • Golden Door spa certificate
  • Happiest Tee t-shirts
  • HFactor Hydrogen Infused Water
  • Hollowtips Vape Pen
  • Hotsy Totsy Haus bath bomb
  • Instytutum facial products
  • Phone conversation with life coach Jessica McGregor Johnson
  • Johanna Howard Home alpaca throw
  • One year membership to LiveItUp
  • Millianna earrings
  • Mad Mac Macarons
  • MOOD Revival natural soy candle
  • My Flight Pack by ERW hydration product
  • Muse personal meditation headband
  • Nutrition for Longevity meal kit
  • Old Spice Ultra Smooth
  • VIP Day of Wellness at Origin Stretch and Spa
  • One-year supply of Oxygenation Foundation
  • Pepperidge Farm Dark Chocolate Milano
  • PETA x DIFF Charitable Eyewear x Veestro sunglasses
  • Pharmazam medication management
  • Pillow Pops color-coordinated pillows
  • Próspero Tequila Blanco
  • Purusha Botanicals Skincare Ritual
  • Custom security door from Remo Security Doors
  • Reian Williams Fine Art
  • Rita Hazan Shine Balm
  • Respect Your Universe gym gear
  • Serucell Serum with KFS Cellular Protein Complex
  • SHEbd Broad Spectrum Hemp Balm
  • Soul Shropshire candle
  • Still Standing unisex foot spray
  • TAPS for Hope Afghan collection
  • TempSure Envi treatment to reduce facial lines and wrinkles
  • The Beauty Book for Brain Cancer
  • The right to Shower cleansers
  • 3d Wellness Retreat in Malibu, California
  • Tru Niagen vitamins
  • Trust Me Vodka
  • Violet one daily pill for monthly breast pain relief
  • Five-night stay at the Waikiki Beachcomber by Outrigger
  • YOOBTAPE by Yen the Label

The Academy Awards air Sunday, Feb. 9 on ABC10.