VF adds to its slick brand roster, buys streetwear brand Supreme

Posted at 2:12 PM, Nov 09, 2020
and last updated 2020-11-09 17:12:19-05

(AP) -- The company that owns niche brands like The North Face and Vans is adding to that portfolio with Supreme, a slick streetwear fashion brand.

VF Corporation had already been organizing collaborations between Supreme and its Vans, The North Face and Timberland brands. Terms of the acquisition were not disclosed Monday.

With the Supreme acquisition, VF is strengthening its online and direct-to-consumer business.

While Supreme operates slick stores in places like Manhattan's Bowery and the Williamsburg neighborhood across the river in Brooklyn, online and direct-to-consumer sales are its strength.