We know adults do the cheesiest things online at times, but a new internet challenge takes the cake. Or in this case, the cheese.
Popping up across social media is the 'cheesed challenge,' where parents and older siblings record themselves flinging slices of cheese at babies' faces.
The trend was started Tuesday by Michigan dad Charles Amara, who posted the video with the caption: "You asked for it, here it is! Attack of the cheese Episode 2. He wasn't happy after this one..."
In the video, the father is seen approaching the baby with the dairy dangling in his hand. He then sends the cheese flying onto the toddler's face, leaving him visibly stunned.
With more than 142,000 shares and almost 10,000 comments, the video has gone viral in just a few days.
The peculiar prank had already taken on a life of its own, before the original poster decided to remove the video. Inspired followers have started posting videos of flying cheese and the babies' reaction.
This baby probably had the best reaction: