SAN DIEGO (KGTV) - The South Park neighborhood has a new ornament for the holiday season, which residents hope will become a permanent addition.
The South Park Business Group recently installed a new sign of the community's name on top of a building at the end of Fern Street.
"It gives people a little more of a talking point," says Tanya McAnear, who owns Bad Madge and Company nearby. "Having a branded neighborhood helps when you're on social media."
The sign is part of this year's Holiday Walkabout Luminaria event on December 7. But people in the neighborhood hope the business group keeps it up as a permanent addition.
"I'd like to see it stay for a long time," says Wayne Prunkard, who has lived in South Park for 20 years. "It gives an atmosphere to the neighborhood, and I really like it."
People in South Park have been clamoring for a sign like this for years, one that can help identify the area in the same way signs in University Heights, Normal Park, North Park, Hillcrest, Kensington, Barrio Logan, and Gaslamp do.
The South Park Business Group paid for the sign. Organizers say they're looking into a way to make it permanent.
"It makes you stand out. It makes you unique," says Grace Gerber, the manager of Native Poppy. "It draws people's eyes in, and that would be huge for us."
The lights on the sign will turn on for the first time at 5:30 pm on Saturday, December 7.