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Retail war: Target's 'Deal Days' to compete directly with Amazon's 'Prime Day'

Posted at 3:04 PM, Jun 26, 2019
and last updated 2019-06-26 18:04:56-04

(KGTV) — Target's own summer promotion will compete directly with Amazon for customers' dollars this July.

Target's "Deal Days" on July 15 and 16 — the same days as Amazon's "Prime Day" promotion. "Deal Days" will include "rarely-on-sale, exclusive home, apparel and toy brands, discounts on hundreds of thousands of item and new deals each day," according to Target.

Target will also offer the sales online for same-day delivery or pickup in-store or drive-up the same day.

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The retail giant's sales don't require a membership like Amazon, something the company is focusing on in addition to their sales. To take advantage, Prime Day customers must have a Amazon Prime subscription, which runs $119 a year or $13 per month.

In comparison, Amazon's Prime Day announced it will offer limited-time pre-Prime Day deals and more than a million discounts over the course of their own sale.

Ebay has also said they will hold a site-wide "Crash Sale" on July 15 and two weeks of sales beforehand to compete with the retailers.