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Santee unveils new brand: 'Do More Due East'

Posted at 12:18 PM, Dec 12, 2019
and last updated 2019-12-12 15:29:16-05

SAN DIEGO (KGTV) — Santee leaders are encouraging people to "do more, due east."

Ahead of the city's 40th birthday, officials say their new brand is intended to capture Santee's "true essence."

“We are very excited for this new look to highlight and tell Santee’s story. It will also pair nicely with our 40th birthday celebration taking place all year long in 2020,” said Marlene Best, Santee's city manager.

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City leaders say the new logo and tagline is meant to "differentiate the City of Santee from other surrounding suburban communities in East County." The new brand also highlights Santee's birthday celebrations throughout 2020, with several events planned here.

"The city’s new logo pulls its inspiration from those wanting a close-knit community and wide-open opportunities to thrive, while emphasizing the natural beauty of the city’s location, which is hugged by Santee Lakes and Mission Trails Park. It also embraces Santee’s proximity as a strong point of connection and prideful community that affords families the freedom to live their aspirations," the city said.

Design firm North Star worked with Santee to develop the new logo with input from residents, business owners, city staff, and other regional leaders.