San Diego businesses hope to spike business ahead of more closures

Posted at 5:50 PM, Dec 04, 2020
and last updated 2020-12-04 20:50:42-05

SAN DIEGO (KGTV) – Adapting to new restrictions is now routine for businesses in the age of coronavirus. The latest set of rules handed down by Governor Newsom is not sitting well with salon owner Shanelle Cedeno.

“Now it just feels like a target," Cedeno says.

As hospitals become overwhelmed with surging cases, ICU capacity is the state’s newest metric for tightening restrictions.

RELATED: Gov. Newsom: New California stay-at-home order triggered by ICU capacity

Once available capacity falls below 15%, only schools that have received waivers can stay open along with critical infrastructure.

Retail can stay open at 20% capacity and restaurants will be restricted to take out and delivery. Bars wineries, salons, and barbershops will have to close their doors completely.

Cedeno says her "Beautiful You" salon in Barrio Logan is already implementing every safety measure asked of them.

RELATED: San Diego hospitals react to Newsom’s regional stay-at-home order

“Everybody who comes in is one on one, how we run our business is very clean very sanitized,” said Cedeno.

She says the new rules are unfair since the county’s numbers indicate salons and barbershops only make up 2.5% of community exposure settings.

“A lot of these cases are just coming from people’s personal lives and not following the rules outside of where they come into businesses,” said Cedeno.

The timeline is still uncertain for when salons will have to close. Until then, Cedeno says they’re moving up appointments before it’s too late.

“We are making our reach-outs to have them come in today and tomorrow,” said Cedeno. “We’re San Diego, we got this. We’re all in this together.”