Air New Zealand has gone over the top on an airline safety video; you know, the video they show before the plane takes off.
The airline, which bills itself as "the official airline of Middle-earth," released a Hobbit-inspired video to celebrate the release of the movie "The Hobbit: The Battle of the Five Armies."
The airline modestly calls the video "The Most Epic Safety Video Ever Made."
It's been one of the most shared videos on YouTube this week.
Read more about Air New Zealand's history of alternative pre-flight safety videos.