Exploring San Diego


Seven San Diego spots for Small Business Saturday shoppers

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Posted at 12:03 PM, Nov 19, 2019
and last updated 2019-11-30 11:06:36-05

SAN DIEGO (KGTV) — Between Thanksgiving Day, Black Friday, and Cyber Monday, there are plenty of opportunities for shoppers to complete their gift-giving list.

But Small Business Saturday offers shoppers that, plus the opportunity to make sure their dollar stays has a local impact.

The shopping event helps local San Diego retailers every year, bringing support for independent business owners outside of the mad rush at national chains throughout the season. Some local spots go a step further by hosting street fairs and festivals to support local artisans and businesses.


The event's roots go back to 2010, when American Express created the event to support small businesses. An average of 67 cents for every dollar spent stays in the community, according to the company.

This year, San Diegans can spread their dollars across their communities at their favorite mom-and-pop stores and special events.

Adams Avenue Spirit Stroll: Adams Avenue is celebrating Small Business Saturday with holiday-themed cocktails and treats at more than 20 small businesses, including Back from Tomboctou, Cotton & Flax, Home Start Thrift Boutique, U Save Smoke Shop, Zac’s Attic, and more. Talented Adams Ave. bartenders will whip up delicious sips to accompany shoppers.

Little Italy Small Business Saturday: Shops, boutiques, art galleries, and more will be open throughout Saturday with special deals and discounts for Small Business Saturday.

Oceanside Merry Makers Fair: Oceanside's free holiday pop-up event brings together local makers, live music, and delicious drink tastings at Merry Makers Fair. The two-day event is an extended version of Small Business Saturday, offering plenty for shoppers to peruse from local artisans.

North Park Small Business Saturday: North Park's Small Business Saturday extends throughout the entire month of November, with a scavenger hunt offering shoppers the chance to win $300. Shoppers will be given clues as they support local businesses.

Ocean Beach Small Business Saturday: OB shops will celebrate Small Business Saturday with several giveaways and photos in front of a holiday postcard for shoppers. Those who spend $75 at local merchants can grab a $25 gift card for free, and a complimentary trolley will help shoppers around the neighborhood.

Chula Vista Small Business Saturday: Shoppers can celebrate Small Business Saturday and support local businesses across Chula Vista's Third Avenue stores and eateries. Find everything on your holiday shopping list, grab a bite to eat, or enjoy a day at a South Bay brewery.

Liberty Station Small Business Saturday: Liberty Station vendors and restaurants will offer shoppers locally-made gifts and delicious eats on Small Business Saturday. Participating vendors like Shop Mingei, Moniker General, and Apricot Yarn & Supply have unique gifts sure to please those on your shopping list.