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Stone Brewing donating portion of beer sales to NorCal fire relief

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Posted at 12:52 PM, Oct 13, 2017
and last updated 2017-10-13 16:01:26-04

ESCONDIDO, Calif. (KGTV) - Stone Brewing is helping out those in need following the destruction from Northern California's devastating wildfires.

The distribution arm of Stone, Stone Distribution Co., is donating a portion of its sales throughout the month of October to Direct Relief, which is helping to provide support for the state's Office of Emergency Services, the Napa County Public Health Department and local health centers and clinics.

RELATED: How to help victims of the California wildfires

Retroactive to Oct. 1, Stone plans to donate:

  • For every case of Bear Republic and Russian River beer sold by Stone Distributing Co., the company will donate $0.25. 
  • Stone will further donate $0.25 for every case of Stone Brewing beer sold in Southern California.
  • Stone Brewing will donate $0.15 for every case of Stone beer sold via its wholesale distribution partners throughout the rest of California.

Brands distributed under Stone have also joined the effort, pledging to split a donation of $0.25 cents per case sold. Those brands include Avery Brewing Co., Kern River Brewing Company, MadeWest Brewing Company, Mason Ale Works, Maui Brewing Co., Mikkeller Brewing, Smog City Brewing Company, The Bruery, The Lost Abbey, Victory Brewing Company, and Wandering Aengus Ciderworks.

RELATED: San Diegans helping California wildfire victims

Stone anticipates the list of participating breweries to grow as they are able to respond.

"We have spoken with [Bear Republic] and [Russian River] and verified that they are personally OK and that their businesses are safe," Dominic Engels, Stone Brewing CEO, said in a statement. "However, they have many employees, colleagues, friends, family and neighbors who have been dramatically affected in this historically tragic set of Northern California wildfires.

"We cannot sit idle with such devastation at hand."

Stone Distribution Co. hopes the effort raises more than $50,000 toward relief efforts.

RELATED: UCSD tool could help predict next big fire

Stone Distribution Co. is responsible for distributing independent and specialty craft beers around the Southern California region, representing about 38 craft and specialty beers in addition to Stone Brewing.

So far, the fires raging across Northern California have destroyed thousands of structures and left hundreds unaccounted for by families and friends. More than 30 dead.