San Diego City Council approves 'SDCCU Stadium' naming rights

Posted at 4:38 PM, Sep 19, 2017
and last updated 2017-09-19 19:49:15-04

SAN DIEGO (KGTV) - The structure formerly known as Qualcomm Stadium, formerly known as Jack Murphy Stadium, formerly known as San Diego Stadium has - yet again - a new name.

The City of San Diego awarded San Diego County Credit Union naming rights to the multi-purpose Mission Valley stadium Tuesday, following the financial institution's $500,000 bid on the deal.

Naming rights for "SDCCU Stadium" will extend through December 2018.

RELATED: Mission Valley stadium could get more than just a new name

"We are ecstatic that the City of San Diego and Fox Sports College Properties have selected SDCCU to be the naming rights partner for SDCCU Stadium," SDCCU President and CEO Teresa Halleck said. "We look forward to helping to position SDCCU Stadium as a premier venue in San Diego to host all types of events and are excited for all that it will bring to San Diego and surrounding areas, which will include the SDCCU Holiday Bowl this December."

The SDCCU Holiday Bowl is scheduled for Dec. 28, 2017.

SDCCU Stadium is set to host more than San Diego State University Aztec football games. Concerts featuring Coldplay, U2, and the Vans Warped Tour are scheduled in the next year, as well as other city events.

"We are extremely excited about this agreement," Duke Little, Vice President and General Manager Fox Sports College Properties - which is part of the agreement - said. "SDCCU is one of the most recognizable brands in San Diego and believes in the importance of being an influential corporate citizen within the communities where they do business."