VISTA, Calif. (KGTV) - For the 29th year in a row, Jeffrey Olsen will spend Christmas doing what he loves most - helping others.
Friday, Olsen will donate 45 jackets to the Women's Resource Center in Oceanside. It helps abused women and children make new lives for themselves.
Olsen also has 14 cases of canned corn and green beans in his garage which he'll donate to a local food bank. He does that four times a year.
He pays for all of it with money he gets from investments throughout the year.
"I just don't like seeing people being ignored," he says.
Olsen gained some local celebrity status over the years as the "Toy Guy," for donations he used to make to local non-profits. Over the last few years, he's switched from toys to coats.
"For our clients, to be able to choose a warm jacket for their kid, is a big deal," says WRC Director Jill Morgan. "They usually don’t have a lot of money and to be able to get something nice, a nice jacket, it’s a real treat. It’s a treat for kids to have something nice and warm."
Olsen, who lives in Vista, focuses his donations on non-profits in the North County, where he says seniors and low ranking military always need some extra help. He estimates that he's helped anywhere from 20,000 to 30,000 people over the years.
He learned to give from his parents and grandparents growing up.
"My grandmother, during the depression, I remember seeing her feed people," he says.
While Olsen doesn't take personal donations, he encourages everyone to give to charity this time of year.
"It's just a good feeling when you do this for the kids."
Do donate to the Women's Resource Center, click here.