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Nine couples to tie the knot on Valentine's Day at Imperial Beach Soapy Joe's

Posted at 11:02 AM, Feb 14, 2020
and last updated 2020-02-14 16:30:34-05

IMPERIAL BEACH, Calif. (KGTV) — Nine local couples will say their "I dos" at a South Bay car wash Friday.

The couples are set to marry on Valentine's Day in a group ceremony at Soapy Joe's in Imperial Beach. The car wash will host the free ceremony with a 50-foot aisle featuring overhead vacuums booming into ceremonial arches, as LED lights and flowers surround the couples.

Couples will walk down the aisle to live music and the company's "Soapy" character will act as the ring bearer.

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The couples include an artist and military veteran, a pair of high school sweethearts, and two people who has already overcome a lot together following medical setbacks, according to the business.

"We welcome all couples to participate in the 'Tunnel of Love' wedding, and hope to see the military community represented in the participants. By performing this group ceremony, we’re creating a fun way to bring our community together for what is one of life’s most special occasions," said Ron Deimling, Soapy Joe's vice president of customer experience.

As an added bonus, the couples will get free car washes for the life of their car and $500 in wedding gifts for their registry. One lucky couple will also win a five-day, four-night honeymoon cruise to Mexico from the company.

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Friday, the San Diego County Clerk expects to marry more than 100 couples. An average wedding in San Diego can also run more than $34,000, according to Business Insider. The car wash hopes this takes that stress and financial pressure off these newlyweds as they begin their futures together.

"This is a fun alternative for couples to make it official without the costs associated with traditional weddings, or long waits at the county courthouse on Valentine’s Day," said Anne Mauler, vice president of marketing for Soapy Joe’s.