SOLANA BEACH, Calif. (KGTV) - An art gallery in Solana Beach is taking drastic measures to try and survive the coronavirus pandemic.
Exclusive Collections is holding it's first ever sale on fine art, offering paintings and more for as much as 50% off.
"You know art doesn't really go on sale," says owner Ruth-Ann Thorn. "But here we are in this time where you have to do what you have to do to keep the doors open."
Thorn has been collecting art for 25 years, often buying pieces from artists who hold shows in her gallery. While her shop was closed during the Pademic, she made the difficult decision to go through her warehouse and see what she could sell.
"I got very emotional, and I almost broke down," Thorn says. "We needed to make some very serious decisions on how we're going to keep the doors open. And it requires a sacrifice to let go of these things."
Thorn says her sale offers even non-collectors a once-in-a-lifetime opportunity to purchase an investment piece. She's hopeful she'll sell enough to make ends meet until business picks back up.
"If you've never bought art before you're gonna get you know the deal of a century," she says.
Exclusive Collections gallery is open from noon to 5 pm every day. They are also selling and holding auctions of some of the art on their website.