SAN DIEGO (KGTV) - About 30 employees and friends of Hess Brewery will shave their heads Saturday to help raise money for pediatric cancer research.
The event is a fundraiser for St. Baldrick's, a foundation that focuses on finding a cure for cancer.
Brewery owner Mike Hess says the fundraiser is deeply personal, as his daughter Keely has been fighting Osteosarcoma since last August.
"Help me get rid of this mop! This is the longest my hair has been since I was a kid," Hess says in a video posted to YouTube.
The event will be from 2-6 pm at the Hess Brewery and tasting room in North Park. The public is invited, and people can even decide to shave their own heads if they feel so inspired.
"It breaks my heart," says Beer-Tender Cassia O'Laughlin. "We need money to research so that kids don't have to go through cancer."
Childhood cancer affects 300,000 kids per year, according to St. Baldrick's. Hess says he wants to raise $100,000 to help fund their programs.
They have been taking donations at the brewery and online for months, with around $30,000 already pledged. Hess and his employees hope that, by shaving their heads, more people at their tasting rooms will ask why and donate when they hear Keely's story.
If you're interested in donating, you can do so at this website.