(KGTV) - Users of the popular movie ticket subscription MoviePass are coming to grips with another change in service.
MoviePass recently implemented a four-film limit to plans, which had previously offered viewers one movie per day for a $9.95 monthly fee. However, the company has said the limit will only impact new subscriptions.
Recently, though, users say they can now only see a film once under the service.
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The company said in responses to a Twitter follower, "We recently updated our Terms of Service to reflect that MoviePass subscribers are only permitted to see any movie in theaters once with your MoviePass. We hope this will encourage you to see new movies and enjoy something different!"
However, many are questioning whether they'll continue subscribing under the new policy.
And the four-film limit may be around longer than as a promotional run. Speaking with The Hollywood Reporter, MoviePass CEO Mitch Lowe said he didn't know if the movie-a-day subscription would return.
The current subscription model also includes a three-month trial of iHeartRadio All Access music streaming.
The change also calls the service's business model into question. According to the Associated Press, MoviePass loses money if users see just one or two movies under their subscription.