(KGTV) - Do you remember the first time you watched the movie "IT?"
Now imagine that experience surrounded by clowns.
Alamo Drafthouse Cinema in Austin, Texas, announced the theater will host a special "clown-only" screening of the 2017 film "IT," based on Stephen King's 1986 novel and 1990 movie by the same name.
"IT" follows a small group of friends being terrorized by a murderous evil that takes the form of a clown.
The movie theater said guests will need to be dressed as a clown in order to attend. Attendees even have access to special clown "touch up" artists to look their most frightening - or happy and constantly smiling:
"For this special clown screening of 'IT,' all attendees should arrive dressed as a clown in order to attend. Please arrive early and join us ... for an 'IT' pre-party where we will have face-painters available for clown 'touch-ups,' a photo booth, raffles for prizes, and other terrifying merriment."
This isn't the Alamo's first special screening that has caught attention.
In May, the theater hosted "women-only" screenings of the film "Wonder Woman," prompting backlash from the internet - mainly men.
The event description described the promotion as a completely women-only event:
"Apologies, gentlemen, but we’re embracing our girl power and saying 'No Guys Allowed' for one special night at the Alamo Ritz. And when we say 'Women (and People Who Identify As Women) Only,' we mean it. Everyone working at this screening—venue staff, projectionist, and culinary team—will be female."
The Alamo responded to the criticism, pointing out they have hosted screenings for select groups before, including veterans for military films.
"IT" stars Bill Skarsgård, Finn Wolfhard, and Jaeden Lieberher and is due in theaters Sept. 8. Check out the trailer below: