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Coronavirus Impact: Pilates studio among places turning to the internet

Posted at 6:30 PM, May 03, 2020

SAN CARLOS (KGTV) -- Lori Taranto runs Pure Power Pilates in San Carlos. It is a type of exercise she feels helps people of all ages.

“Your body is more stable. You have better balance so it could also help you well into your 50s, 60s, 70s. My oldest client is now 95, still drives and still lives by herself because of pilates!” she said.

However, Taranto’s business had been turned upside down because of the current health crisis. She originally operated two locations, but had to close one soon after the shutdown order.

“There was no longer anyway we could financially support the rent and the expenses for two spaces,” Taranto said.

Taranto isn’t throwing in the towel just yet. She took her classes online, offering both live and taped workouts. Different classes have different paces. The workout options run from $10 per class to monthly packages under $20.

“That’s been the biggest stress… I feel like my trainers are a part of my family and so I also need to take care of them,” Taranto said.

Virtual workouts have become popular, as many gyms and other places for exercise have closed. Fit Body Bootcamp in Chula Vista is another place that has turned to the internet. The business is getting ready to start a 6-week transformation challenge.

Taranto hopes to reopen soon, but in the meantime, she’s trying to get creative to stay in business.

“It’s not easy,” she said about running a small business. “[But] I am a naturally ambitious person. I like to see things through. I don’t like to quit.”

Pure Power Pilates is located on Navajo Road. To learn more about it, click on this link.