Why we redesigned the website

Posted at 3:55 AM, Nov 21, 2018
and last updated 2018-11-27 15:30:10-05

Notice something different around 10News?

Starting November 27th, ABC 10News, along with our network of Scripps television websites and apps, will have a brand new look and feel. It's Faster. Brighter. And easier to navigate.

You'll still get all the up-to-the-minute breaking news, accurate weather and in-depth investigations, but in a new package. We’ve spent months talking with readers and viewers to understand what’s most important. This new website design is a direct result of their feedback.

The new design brings a bold, fresh focus to the biggest news of the day. At the top of the homepage, our showcase area spotlights top stories with big images and large headlines so you can see what’s important at a glance -- on your phone or computer.


Below that, the new list-style presentation is streamlined to offer an easier browsing experience across desktop and mobile devices. When you click or tap on a story, you’ll see a new article format. Big headlines followed by a simple and uncluttered reading experience will make articles easier to read and scan.

Readers told us “being able to find what I’m looking for” is a top priority. We’ve simplified our navigation to reflect the things our newsroom does best. If you want to dig deeper, the menu button at the top left of the page lets you drill down into our coverage areas. Our site search field is also located in the top left of the page.


New to this design are the “Watch Live” and “Alerts” buttons. “Watch Live” will notify you any time 10News is streaming live news -- whether that’s a scheduled newscast or breaking live coverage.

The “Alerts” button points you to all alerts posted over the last 24 hours so you don’t miss a thing.

Not only have we redesigned the experience, but we’ve rebuilt the code of our site from scratch. What does this mean for you? The pages will load faster and you will get updates quicker.

We’re excited to see the new site in action and hope you are too. Let’s keep the conversation going. Have feedback on the new design? E-mail us here.