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Why is Netflix baiting viewers with spoilers?

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Spoiler alert: Netflix has created a website completely devoted to spoiler alerts.

The site is called Spoil Yourself, and just in case viewers don't know what they're getting themselves into, the site warns you upfront, "What you are about to see cannot be unseen."

Now, since Netflix, unlike other streaming sites, only streams seasons of shows that aren't currently airing, the spoilers aren't too much of a spoiler — that is, there's a good chance you've already seen or heard what happened. 

Find out more with this Newsy video.