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What you need to know about Measure C

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Posted at 4:05 PM, Feb 06, 2020
and last updated 2020-02-06 19:07:16-05

SAN DIEGO (KGTV) -- On March 3, San Diegans will be able to decide whether or not to increase the city’s lodging tax to expand the convention center, fund homelessness programs and fix the roads.

Measure C would increase San Diego’s hotel visitor tax from 10.5 percent to 11.75, 12.75 and 13.75 percent depending on hotel location through at least 2061.

From the date the tax takes effect through the city’s fiscal year 2023-2024, the revenue from the tax would be allocated as follows:

  • 59% to Convention Center purposes; and
  • 41% to homelessness programs and services.

After Fiscal Year 2023-2024, revenue from the increase would be allocated:

  • 59% to Convention Center purposes;
  • 31% to homelessness programs and services; and
  • 10% for street repairs.

A “yes” vote supports authorizing the tax increase as where a “no” vote opposes the tax increase.

Click here to read the full text of the bill.