By the end of the day Sunday, the People's Climate March in New York City had drawn more than 300,000 people — but you might not have known it from watching the news.
The possibly record-setting rally didn't make it into any of the Sunday morning talk shows — cable or network — which instead opted to cover popular topics like ISIS and upcoming elections.
The march stretched from Times Square up through Columbus Circle and to the American Museum of Natural History, shutting down traffic — the focus of some local coverage.
That makes it sound a little more like a natural disaster than a protest, but even the massive scale of the march was dwarfed by some celebrity cameos when it came to media coverage.
Find out more with this Newsy video.