Newsy has expanded into the cable and satellite marketplace, The E.W. Scripps Company announced Wednesday.
Newsy is a national news network focused on millennial audiences. The E.W. Scripps Co. announced Newsy’s lineup of shows available on over-the-top television will now be shown on cable and satellite after Scripps purchased the carriage contracts for the Retirement Living Television (RLTV) cable network.
RLTV will be reprogrammed to Newsy content. RLTV has carriage agreements to be broadcast to about 26 million cable and satellite subscribers, Scripps announced.
Newsy content is shown on over-the-top television through YouTubeTV and SlingTV, but with the acquisition, Newsy expects to reach 40 million cable and satellite subscribers by the end of 2018, Scripps reported.
The final purchase price depends on the number of subscribers that come under contract with the cable companies and convert to Newsy, according to Scripps. The purchase price could be up to $23 million.
“Newsy has already made a name for itself among millennial news consumers who rely on over-the- top television. Now we’ll be reaching Americans with cable and satellite service who are looking for a fresh approach to news coverage,” said Adam Symson, president and CEO of Scripps. “This expanded reach for our advertising business alongside carriage fees furthers our strategy to develop Newsy as a prominent multi-platform news network with dual revenue streams.”
The E.W. Scripps Company also owns this broadcaster and its website.