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Fashion Valley poised for multimillion dollar renovation

Posted at 5:27 PM, Nov 12, 2019
and last updated 2019-11-13 15:55:51-05

SAN DIEGO (KGTV) -- One of San Diego's most famous malls is poised for a multi-million dollar renovation.

On Wednesday, Fashion Valley will announce a project to add what it describes as inviting public spaces, enriched landscaping, broader dining and gathering places, tranquil outdoor lounges and water features, and increased personal shopping and valet services.

It's the mall's biggest project since it added a second story in the mid-1990s.

Vicki Hanor, a senior vice president with Simon Malls, said in a statement Fashion Valley is home to more than 50 retailers exclusive to San Diego, and prides itself on providing the ultimate shopping and dining experience.

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"The proposed updates only seek to further enhance the overall guest experience and better reflect the San Diego lifestyle we all enjoy," Hanor said.

Fashion Valley's project is the latest major facelift of a mall in San Diego.

Westfield UTC recently added a new wing, plus an apartment tower. In Del Mar Heights, the new One Paseo just leased its entire retail wing. And in downtown, Horton Plaza will be transformed into a tech hub.

Reg Kobzi, a senior vice president at commercial real-estate firm CBRE, said Fashion Valley remains one of San Diego's most successful malls, even drawing shoppers from Mexico.

Still, he said it has to invest to retain that status.

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"It's a tough world out in the retail world, and so if you're competing for tenants, they want to be on par or be above them," Kobzi said.

Kozbi said malls are trying to keep customers at the mall longer with more things to do. The longer they stay, the more money they are likely to spend, he said.

Construction could start as early as Wednesday and will be complete by 2021. The mall says all shops will remain open during regular hours, and that parking will remain free.