SAN DIEGO (KGTV) — Saturday morning, coffee enthusiasts will sample a rare coffee grown for the first time right here in San Diego.
The geisha coffee bean, generally grown in Panama, is a rare coffee bean known for its unique flavor profile. The variety grown in Oceanside has tasting notes of jasmine tea, honey, key lime pie, and elderflower, according to Bird Rock Coffee Roasters, who are offering the coffee.
The bean's exclusivity is also reflected in its price. Bird Rock will sell pour over cups Saturday at 10 a.m. at all locations for $35 each. It can also be purchased online, starting at $200 for 4 ounces.
The San Diego-grown variety was grown at Mraz Family Farms, created by Grammy-winning singer Jason Mraz. Mraz first planted coffee at the Oceanside farm in 2015, where 2,800 coffee trees offer other varieties like Caturra Amarillo, Caturra Rojo, Catuai Rojo, Catisic, Cuicateco, Laurina, Mundo Novo, Pacamara, Pacas, Puerto Rico, and Tekisic.
Mraz will reportedly stop by one of Bird Rock's locations as well to celebrate the Geisha bean release.
The farm has teamed with Frinj Coffee to offer the beans. Jay Ruskey, CEO of Frinj, says he's hopeful Southern California becomes a new powerhouse for coffee growers.
“We would love to see another 50,000 coffee plants here in Southern California this year, and expand to millions in the next ten years,” said Ruskey. “I see a rapid expansion I think it's going to be huge [in San Diego]."
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CALIFORNIA GROWN COFFEE // We are excited to announce our partnership with Mraz Family Farms, owned by Jason Mraz, to provide the first-ever San Diego grown coffee to our customers! This is the first time a Geisha varietal has been grown and harvested on San Diego soil, roasted in San Diego and made available to local consumers. The unique availability of intercontinental-grown coffee is made available due to Frinj Coffee’s proprietary coffee plants that have proven viability in partnering with avocado farms in Southern California. Mraz Family Farms is one of the early Frinj Coffee growers, is a certified organic operation, and located in northern San Diego. This year marked the largest harvest to date and is the first time Mraz Family Farm coffee will be available to San Diego, and only through Bird Rock Coffee Roasters.⠀ ___⠀ While supplies last this exclusive coffee will be available on pour over at all Bird Rock Coffee Roasters Cafes this Saturday, 10/5 starting at 10am.⠀ ___⠀ Be the first to try this incredible San Diego grown Geisha & potentially meet the grower, Jason Mraz! The Mraz Family Geisha has tasting notes of jasmine tea, honey, key lime pie, and elderflower.⠀ ___⠀ #empoweredbygreatcoffee #sustainablyservedcoffee #mrazfamilyfarms #californiacoffee⠀ @jason_mraz @mrazfamilyfarms @frinjcoffee⠀