SAN DIEGO (KGTV) - E-commerce brand ProFlowers is shutting down its San Diego facility for good and has laid off at least 167 of its employees.
ProFlowers, founded in San Diego in 1998 and one of the earliest local startups that moved traditional business online, is ceasing operations in San Diego after its parent company, FTD, filed for Chapter 11 bankruptcy.
A notice to the California Employment Development Department read, in part: “In light of adverse business conditions recently facing Provide Commerce, FTD has been working tirelessly to execute financial and operational initiatives to strengthen the business, including seeking additional capital to support operations at, or to identify a suitable buyer for, the San Diego Facility. Unfortunately, the Company’s efforts have been unsuccessful.”
FTD has been plagued with financial issues in recent years, and the company has seen its stock fall more than 75 percent over the past year.
FTD says while it is “ restructuring its ProFlowers business to better support the FTD florist network and to reduce costs ,” the ProFlowers website “will continue to serve customers and process orders.”