Project Greenlight Digital Studios (PGLDS) and Peet's Coffee announced Tuesday their partnership on Ode to Coffee First, a first-of-its-kind video contest by PGLDS that will showcase the role coffee plays in our daily lives.
The partnership will provide a distinctive platform for Peet's to celebrate National Coffee Day on September 29, while also leveraging this holiday to announce the top video submissions for public voting.
"Project Greenlight Digital Studios has a fantastic reputation for delivering quality content and their commitment to supporting an up-and-coming generation of filmmakers aligns with many values we have at Peet's, particularly those of craft and mentorship," said Dave Burwick, Peet's Coffee CEO. "When approaching National Coffee Day for 2016, we knew they were the perfect partner for supporting the launch and celebration of an 'Ode to Coffee First."'
As the innovator of the craft coffee movement, Peet's has put Coffee First for fifty years by sourcing the world's best beans, hand-roasting them in small batches, and creating delicious handcrafted beverages.
PGLDS and Peet's are looking for emerging filmmakers to create an entertaining and innovative video expressing what Coffee First means to them and how they celebrate their love for coffee in their daily life.
The contest will accept submissions of 30-second Ode to Coffee First videos from August 31 to September 16 on projectgreenlight.com.
The submissions will be evaluated by a panel of judges chosen by both companies and narrowed down to a pool of 10 finalists. The selection will be based on originality, cinematography, craftsmanship, authenticity, virality, directing, and story.
The top 10 finalists will be announced on National Coffee Day on September 29, 2016, which kick starts a window of public voting that will run until October 6.
The one entry with the most votes will be deemed the winner. The winner will be announced on October 12 and will receive a grand prize of $10,000 USD, in addition to a year's supply of Peet's Coffee.
The contest is open to all permanent legal residents of the fifty (50) United States or the District of Columbia, who are eighteen (18) years of age and older as of August 31, 2016. Full contest details can be found at http://www.projectgreenlight.com/peets.
PGLDS was created to be a story-driven creative community and content producer that empowers the next generation of great filmmakers by providing emerging talent with access to high-value Hollywood relationships, creator contests, representation, and multi-platform distribution opportunities.
Launched last year by Adaptive Studios alongside Matt Damon and Ben Affleck, their fellow executive producers on the Project Greenlight TV show, PGLDS is quickly becoming a powerful engine to curate premium digital content.
PGLDS has previously collaborated with filmmakers, book authors, and musicians, but this will be their first time expanding their platform into the culinary world.
"We're happy to align with Peet's Coffee who continue to break boundaries in their industry. As they strive to provide top quality products to their customers, we continue to explore new content and create innovative opportunities for the filmmaker community," said Brittany Turner, VP of Digital at Adaptive Studios."