Crowds pack San Diego malls for Black Friday deals

Posted at 12:01 PM, Nov 23, 2018
and last updated 2018-11-23 15:01:32-05

(KGTV) -- The quest for Black Friday deals had San Diego malls packed Friday. But there were those who beat the crowds by getting their shopping done under the full moon. 


"We started at like 8:30 [last night]," said one woman shopping with her sister at 4:30 a.m. at the Carlsbad Outlets. The mall had opened their Black Friday event at 6 p.m. Thursday with no closing time until 10 p.m. Friday. That meant those willing to shop all night, had free reign to scour the deals with a lot less competition. 


"I think the only reason we're here at this time, said the woman, "is because there's no lines. And we can leave our kids at home. They're sleeping while we can shop." 


Of course, an all night shopping event doesn't happen without workers.  


"I started last night at 5pm." Said the manager of Joe's Jeans as the clock neared 5:30am.  Asked how she was holding up, she replied, "I'm doing good. I'm off in a little bit." 


"Have a great day you guys." A door monitor at Tory Burch said to two customers leaving the store as she turned to others in line to get in. "I can let two in." 


High end hand bags and purses, with prices slashed 50 to 75 percent, were selling fast. 


Other irresistible deals were at the Disney Store. 


"We've got Princess stuff. We have Toy Story stuff," said one mother sifting through bags of new toys. "It was about 250 dollars for everything in these bags. So, pretty good deal for three full bags of toys." 

For some, the sun rose like an alarm bell. 10News asked Valeria of Clairemont, "at which point did sanity kick in that you may be need to take a break?"


"Probably like 30 minutes ago." She said laughing. "At like 6 o'clock when we saw the sun coming out."


She then paused and assessed her many purchases, "We got a lot more stuff than expected. I'll tell you that much."