"Celebrating our birthday with a free Slurpee drink, the product that is probably most closely associated with 7-Eleven, is a natural … and fun … way to mark the day!" said Laura Gordon, vice president of marketing and brand innovation. "7-Eleven Day is a celebration, not only of our birthday, but more importantly, of our customers. Ninety years is a big birthday, and our customers are the ones who got us here. By adding Slurpee Week, we have a whole week to say thank-you for their business throughout the year."
The free 7-Eleven mobile app is available via the App Store or Google Play. After downloading, customers can then register to become a 7Rewards member and take advantage of Slurpee Week.