7-Eleven is celebrating its 90th birthday by giving customers a free small Slurpee drink today, or 7-Eleven Day.
Everyone who plans to celebrate can get a free drink between 11 a.m. and 7 p.m. on Tuesday at all participating locations, while supplies last.
Customers can get their favorite flavors (the company says Fanta Cherry is the world's most popular flavor) or try out the new Cotton Candy Slurpee, which is available for a limited time.
After 7-Eleven Day comes Slurpee Week, from July 12 -18, "where customers who buy seven total Slurpee drinks throughout the week through the 7-Eleven mobile app will get 11 Slurpee drinks FREE."
"Celebrating our birthday with a free Slurpee drink, the product that is probably most closely associated with 7-Eleven, is a natural … and fun … way to mark the day!" said Laura Gordon, vice president of marketing and brand innovation. "7-Eleven Day is a celebration, not only of our birthday, but more importantly, of our customers. Ninety years is a big birthday, and our customers are the ones who got us here. By adding Slurpee Week, we have a whole week to say thank-you for their business throughout the year."
The free 7-Eleven mobile app is available via the App Store or Google Play. After downloading, customers can then register to become a 7Rewards member and take advantage of Slurpee Week.