LOS ANGELES (KGTV) -- It took new social account Like & Subscribe about 24 hours to amass over 26,000 collective followers online. The account earned it's following with five posts about an exclusive mural on Melrose - open only to those with verified accounts or over 20,000 followers.
The ploy stumped social media users - but those who guessed that it was a marketing stunt were correct. 10News reached out on Instagram and met Jack Wagner, who confirmed that the mural is meant to promote an upcoming show called "Like & Subscribe."
It's the exclusivity that started the conversation. A conversation that was anticipated and welcomed by Wagner.
"The show is about influencers and social media stars, so this was kind of our way of doing a real-life episode of the show," Wagner said in a phone interview with 10News. "It's about a manager who, without really thinking too much, signed a bunch of viral stars at the peak of their one minute of fame and now they're just causing problems with him."
The show premieres on the Go90 streaming service next month. Which explains this tweet:
coming july 9th 2018
— Like and Subscribe (@likeandsub) June 24, 2018
Wagner says the "exclusivity" of the mural is a comment on the show's content.
"The show is also about influencers and social media culture. The mural is a very literal satire of that," he said. "The entire thing was absurd, and it gives an accurate example of how absurd the show is and what it's like."
The mural was never meant to offend anyone one but - we all have our own interpretations of art.
"It's unfortunate if anyone were to take it seriously. At the end of the day, it's just the internet...you know?" Wagner said. "Companies do the same exact thing but in a less literal way all the time. Like Coachella, there are parties that they spend millions of dollars on just to invite influencers to - and those are exclusive."
Will it go public?
Wagner said they're still considering it. If it does go public, the modifications might start another social media conversation.
"We might paint over the verified logo," he said. "So that it says 'unverified public mural.'"
Like & Subscribe Cast
The star of the show is Dillon Francis, a popular EDM artist. Francis will play the elite Hollywood manager who signed the problematic influencers. John Milhiser, a former SNL cast member, and comedian Brandon Wardell are also in the cast.