Target rolls out home brand from 'Fixer Upper' stars Chip and Joanna Gaines

Posted at 3:57 PM, Sep 12, 2017
and last updated 2017-09-12 18:58:21-04

(KGTV) - Home improvement stars Chip and Joanna Gaines of HGTV's Fixer Upper are teaming up with Target for a new decor line.

Target is pairing with the Gaines' home brand Magnolia to create 'Hearth and Hand', featuring the couple's signature style.

The Waco, Texas couple is known for innovations like using shiplap and barn doors for decorating.

While most of Target's collaborations are limited, the Hearth and Hand product line will last for several years, with new products every season.

The first collection arrives November 5, Target said. Prices will range from $.99 to $129.99.

To celebrate the partnership, Magnolia will work with Target House and St. Jude Children's Research Hospital to redesign their dining room.