SAN DIEGO (KGTV) - Comic-Con, the annual celebration of all things pop culture, is sticking around for a while.
Comic-Con organizers agreed to a new 3-year contract that will keep the world-famous convention in San Diego through 2024, the San Diego Union-Tribune first reported.
In 2017, and a year before its deal with the city was set to expire, Comic-Con signed an extension to stay in town until 2021.
Beyond 2024, the convention’s future could be determined by voters.
In March 2020, San Diego residents will be asked to approve an increase in the city’s hotel tax, which would help fund an expansion of the convention center, among other initiatives.
Comic-Con’s extension comes despite having said in the past that the San Diego Convention Center has become too small to accommodate its many attendees.
David Glanzer, head of communications for Comic-Con, told 10News, “One of the challenges now is that we have a convention center we have outgrown. We’ve had to move across the street … The negative is we don’t have space. The positive is maybe we’re more community involved. I think we’ll be even more community involved when we get an expanded convention center, but right now, we’re making do with what we have.”
Glanzer added, “We never want to leave San Diego. We were born here; the city has been incredibly generous to us … I hope we stay here forever.”
The 2019 convention begins with Preview Night on July 17 and runs through July 21.