NEW YORK - The NBA wants its teams to avoid Twitter wars.
The reminder was issued in a memo from the league to all 30 teams on Tuesday. It comes about two weeks after Portland's Twitter account mocked Memphis forward Chandler Parsons for airballing a 3-point attempt, a tweet that sparked a back-and-forth between Parsons and Blazers guard CJ McCollum.
Parsons later said it was all in good fun.
To be fair, the NBA 3-point line is really, really far away from the basket. pic.twitter.com/dHusI9cHcW
— Trail Blazers (@trailblazers) January 28, 2017
@trailblazers good luck in the lottery show this year??
— Chandler Parsons (@ChandlerParsons) January 28, 2017
We hit the lottery by not signing you https://t.co/eSiBaNT061
— CJ McCollum (@CJMcCollum) January 28, 2017
In the memo, NBA Deputy Commissioner Mark Tatum didn't specifically reference that exchange but said "recently ... some teams have crossed the line between appropriate and inappropriate."
The league urged teams to "properly and extensively train" social media staff members to ensure they know what's appropriate. Examples the league cited as inappropriate included embarrassing or belittling opponents, and criticizing officiating.
This one's for the Land... pic.twitter.com/GiJ2wSEoOZ
— Sacramento Kings (@SacramentoKings) January 26, 2017