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San Diego company pivots to give warmth during pandemic

Posted at 8:01 PM, Aug 21, 2020
and last updated 2020-08-26 17:07:03-04

SAN DIEGO (KGTV) — Tens of thousands of businesses in San Diego lost momentum in the early days of the pandemic.

A leadership and facilitation company, literally named "momentum," was training corporations around the world when the pandemic hit. And it was clear to financially survive they had to pivot.

Jason and Deirdre Maloney created the MagicWrap because they felt the world could use some warmth right now.

“There's certainly people who are feeling isolated, feeling alone. Everybody likes a hug," Deirdre Maloney says.

And a hug is just what a friend needed. But, when they couldn't find the gift they were looking for, they created it and brought MagicWrap to the market.

“There's a concept about a blanket that's about covering yourself, and that's not what we wanted. We wanted that warmth like someone had their arms around you," Jason Maloney said.

It even comes with a personalized note, and a pocket to keep it in. The pocket also makes a cell phone easy to walk around with.

But before MagicWrap and product manufacturing, the Maloney's were a success in the field of corporate training and facilitation. Their company, Momentum, was booked solid into the fall.

“For a company that goes around talking to businesses and they no longer exist. We have no business," said Jason.

And their record-breaking year for Momentum, vanished.

“It was a shock. Pretty much in a week our entire calendar year was put on hold, or canceled,” Jason added.

But instead of folding, they found a new purpose, and the chance to spread a little magic in a trying time.

“So when we hear back that people feel loved and supported or it's great to have this gift to give, that's really what it's about for us,” says Deirdre.