SAN DIEGO (KGTV) -- Typically, when you hear the words TikTok, you think of funny videos, dances or singing, and that's what San Diego resident Jesus Morales was using the platform for, at first.
"I started it in hopes of spreading joy with funny, silly videos,” Morales said.
But then Morales said his content felt "stale,” like it was missing something. He added, "After time, I got tired of those videos, I felt I was forcing it at some points."
Morales started searching for ideas on how he could start "posting with a purpose," and he told ABC 10News, “I came across other creators who used the platform to help others during pandemic and thought it was amazing, and wanted to do something similar to my account.”
Morales began by sharing a video of him handing out dozens of pizzas to homeless thanks to a $100 donation.
It was the perfect topping to spread his mission, and he said, "I got 3 million views and that's what started it all."
Morales started asking his new 1 million-plus followers for donations, and since last August, he's raised over $100,000.
All of the money went towards a community he felt needed serious help during the pandemic, and a group he described felt closely connected with.
"Street vendors are dear to my heart. Growing up, I loved all the snacks they sold, everything. They're hard workers, most are immigrants. They don't have benefits or minimum wage, and don't really receive government assistance,” said Morales.
Proof of how he distributed essentials and donations were documented in his TikTok feed.
"I'm either driving around or come across vendors, or find out they're at a certain location, and stop by and drop off a donation,” Morales said.
Morales, a Latino and son of migrants, said it finally gave the newfound influencer a bittersweet purpose to stay social.
"There's a lot of times they get emotional and there have been times I've teared up because of their stories. I think the reason they're so thrown off is because I feel like the Latino community isn't used to be handed things in life. They're hard workers,” Morales told ABC 10News.