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Lawsuit: LaCroix sparkling water not 'all natural,' has ingredient used in cockroach insecticide

Posted: 10:15 AM, Oct 05, 2018
Updated: 2018-10-05 18:49:11Z

(KGTV) - A class-action lawsuit claims popular sparking water brand LaCroix uses artificial ingredients, including one used in cockroach insecticide, in its “all-natural” drinks.

Law firm Beaumont Costales filed the lawsuit in Illinois earlier this week against National Beverage Corp., the parent company of LaCroix. The suit says LaCroix’s natural ingredients claims are false.

The firm said, “In fact, as the filing states, testing reveals that LaCroix contains a number of artificial ingredients, including linalool, which is used in cockroach insecticide.”

Beaumont Costales went on to say, “As the lawsuit states, LaCroix and National Beverage are aware of the synthetic chemicals contained in LaCroix sparking water, and yet they intentionally misled consumers into believing LaCroix all-natural in order to drive sales of the product.

The lawsuit seeks to stop LaCroix from falsely labeling and promoting its products as natural and to award damages to those individuals who purchased LaCroix under this inaccurate depiction.”

READ THE COMPLETE LAWSUIT ANNOUNCEMENT

National Beverages Corp. denied the lawsuit’s allegations in a statement.

"National Beverage Corp. categorically denies all allegations in a lawsuit filed today without basis in fact or law regarding the natural composition of its LaCroix sparkling waters. Natural flavors in LaCroix are derived from the natural essence oils from the named fruit used in each of the flavors. There are no sugars or artificial ingredients contained in, nor added to, those extracted flavors.

All essences contained in LaCroix are certified by our suppliers to be 100% natural."

READ THE COMPANY’S FULL STATEMENT

But according to a report by Popular Science, the allegations levied against LaCroix are overblown. The three ingredients listed -- limonene, linalool, and linalool propionate -- are not considered "synthetic," nor are they considered "dangerous."

Linalool, for instance, is a natural flavor agent found in flowers, plants and herbs. 

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