Burger King uses 'bullied' Whopper Jr. sandwich as part of anti-bullying campaign

Posted at 7:06 AM, Oct 18, 2017
and last updated 2017-10-18 10:06:09-04

Fast food chain Burger King is hoping its new anti-bullying campaign puts the issue into perspective.

The restaurant's "Bullying Jr." video acts as an experiment of sorts, where a kid is seen being harassed by other kids (all actors) at a Burger King restaurant.

The scene is followed by Whopper Jr. sandwiches that were "bullied" -- smashed and destroyed burgers -- and given to customers by a worker being portrayed by an actor.

To conclude the scenario, it was noted that 95 percent of the real-life customers reported their "bullied" Whopper Jr. sandwiches, but only 12 percent of the customers reported the bullying that occurred in the restaurant.