San Diegans were reminded again this weekend that what was formerly known as Qualcomm Stadium is not the city's most glamorous place.
The lights just turned off in the middle of San Diego State’s game winning drive against Stanford on Saturday.
But the aging San Diego Stadium, as its currently known, appears to be primed for yet another new chapter - even as public officials debate how the site should be redeveloped.
San Diego County Credit Union, which already sponsors the Holiday bowl, is stepping up with $500,000 to place its name on the stadium until the end of next year.
But that's not all.
The credit union’s proposal to the City Council outlines plans to market the venue. The goal is to bring in even more events, including concerts, soccer games, weddings, birthday parties, fireworks, corporate softball, seminars and team building.
Its four key objectives are:
Introduce, build and increase awareness of SDCCU Stadium
Promote and Increase awareness and attendance of evnets atking place at SDCCU Stadium
Position SDCCU Stadium as the most desired venue in the city of San Diego host any and all types of events
Drive additional revenue to the stadium.
Isidro Cardenas, who enjoyed the tailgate scene at charger games, says he'd like more activity at the stadium
“I’d like to see it used for the local sport avenue here in our San Diego County,” he said. “Whatever we can do to help along, so now that the Chargers are gone bring in more colleges to play there.
The proposal also says the credit union would install five ATMs on site.
The City Council will consider the plan at its meeting Tuesday.
A spokeswoman for the credit union said more details would be released if the city council approves the naming rights plan.