A San Diego-area CEO needs help getting out of a small box.
Regional Red Cross CEO Bill Earley is sleeping in an eight-by-20-foot disaster shelter until the Red Cross raises $500,000 in donations.
“We’re doing this because we’re trying to raise money and awareness for the Red Cross mission,” said Earley while sitting on a cot inside the shelter.
The Red Cross had several people sleeping in the shelter every night between May 1 and May 8. However, they fell short of their goal. Earley decided to stay in the shelter, which is now sitting outside the Red Cross regional headquarters in Kearny Mesa.
He said he’ll stay there every night and not go home until they reach their goal.
He said the money is needed to take care of people on their worst days.
“We are called upon about every 24 hours to respond to a disaster or emergency,” said Earley.
This is the third year in a row the Red Cross has hosted this fundraiser. It’s also the first year they set $500,000 as its goal.