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Neighborhood looks to lose its rough reputation

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Two San Diego neighborhoods are slowly shedding its rough reputation -- Logan Heights and Barrio Logan.

"It was unsafe to walk down the street past six o'clock," said realtor Evelyn Medina. "Most definitely highlighting the ghetto."

"It was impossible to bring your kids, your family to the park," said San Diego City Councilman David Alvarez. "We didn't have a grocery store here my entire childhood and most of my adult life until a few years ago."

Those changes have Alvarez feeling positive about the San Diego communities.

"We have work to do still but we're proud of what we've accomplished," he added.

Medina said homes prices have jumped 25 percent in recent years, and homes regularly sell for between $400,000 and $550,000.

"The streets were cleaner. Homeowners were taking pride in homeownership and updating their homes," she said.

"It has changed substantially," said Alvarez. "It's a neighborhood that has a rich history that I think is finally being found by a lot of people."

Alvarez credited new businesses along Cesar Chavez Parkway.

"Those things are popping up here and there, and that's what's making it such a cool place to live," he said.

Medina added the area is benefitting from the growth of downtown San Diego. She said it has a residual effect.

"Making an impact on the real estate," she said.