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Understanding racial bias: San Diego group seeking honest answers

Posted at 5:19 PM, Jul 21, 2020
and last updated 2020-07-22 09:50:36-04

SAN DIEGO (KGTV)---America is better with "and." It's a saying at the heart of a new experiment called

Ryan Berman, along with Ahab Nimry and several other marketing and advertising agency representatives say they wanted to figure out how to start a constructive conversation about things like race, implicit bias and equity.

"For one, getting perspective and understanding a bias you might have because you can't do anything about it if you can't spot it," said Berman.

So they came up with a 10 question, online survey that asks things like, "Do you believe hard work puts you on your path for a promotion?
Do you have a close friend that is black?"

"We're not trying to nudge you one way or the other, we're just trying to say hey pick a side lets start talking and work this out," explained Nimry.

At the end, you get to see how other people responded and access links to learn more, donate to civil rights organizations, even register to vote.

The creators say the idea is to share what they learn and then take all that data and develop a sort of "seal of approval" for consumers to know how different companies stack up.

"Launching almost a diversity/inclusion certification for organizations," said Berman. "It's not about calling out companies. It's about let's put a solution in place that allows the next generation to do what they want to with their jobs."

The survey is open to anyone and accessed here: