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Program aims to inject nearly $28,000 into downtown San Diego economy

Posted at 12:13 AM, Sep 15, 2020
and last updated 2020-09-15 09:18:55-04

SAN DIEGO (KGTV) - The Downtown San Diego Partnership is relaunching a program to help businesses impacted by the COVID-19 pandemic.

A new round of the organization's Downtown Loyalty program launches at noon on Tuesday. It allows people to buy discounted gift cards to some of downtown's most recognizable restaurants, coffee shops, retail, and services.

"It's a digital gift card sale," said Sarah Brothers, marketing and communications director for the Downtown San Diego Partnership. "So you're able to buy a $25 gift card to your favorite downtown locations. And for every $25 purchase, you get a free $10 funded by philanthropy."

It allows the customer to get more than what they paid for, and it's extra revenue for the business at the receiving end.

The program is made possible through fundraising and donations.

The first round of the Downtown Loyalty program's gift card sale sold out in four days when it launched in July. It provided nearly $23,000 in direct revenue to struggling businesses in downtown San Diego.

There is hope the second round of gift card sales will have even more significant impact, with nearly $28,000 to support businesses.