ESCONDIDO, Calif. (KGTV) - The contentious battle over Measure B is heating up, with both sides pouring money into television ads and other ways of persuading voters.
A rally staged by "Yes on B" supporters was held Friday morning in Escondido.
"On March 3, San Diegans have the opportunity on the ballot box to support a project that would bring much needed affordably-priced housing for San Diegans," said Measure B supporter Devonna Almagro.
The project, developed by Newland Sierra, would build more than 2,000 homes north of Escondido along I-15 at Deer Springs Road.
Supporters say the project is badly needed to help put a dent in San Diego's housing crisis, allowing families an affordable place to buy a home.
However, opponents say the project is dangerous for the area, creating increased fire danger and a strain on area infrastructure.
"It hasn't burned for 100 years and the reason is because it's almost uninhabited. it's just beautiful, natural wildlife. Rabbits don't start too many fires," one opponent said.
Both sides have launched television advertising campaigns. Newland Sierra has been spending money to pass Measure B and the nearby Golden Door Spa, an expensive retreat often used by celebrities, is funding the effort against the measure.
A 10News/Union-Tribune scientific poll conducted toward the end of January showed voters leaning "no" by a 34 percent to 22 percent margin, with 45 percent undecided.