SAN DIEGO (CNS) - Ride hailing company Lyft announced a partnership with San Diego's Fashion Valley today to establish dedicated pick-up and drop-off zones at the mall.
The partnership creates six official Lyft Zones that will make it easier for drivers to find riders in areas of the shopping center that are less congested, company officials said.
Using the zones will also give riders access to special discounts, according to Lyft.
``Transportation can be a challenge when it comes to shopping at busy malls,'' Lyft San Diego Market Manager Hao Meng said. ``The introduction of Lyft Zones at Fashion Valley Mall will offer shoppers a seamless door-to-door solution that enhances their overall ridesharing experience.''
The six Lyft Zones around the mall are adjacent to Verizon Wireless, the Nordstrom eBar, So Sushi, JC Penney, the AMC Fashion Valley 18 theater and Forever 21. The company is encouraging the use of the new Lyft Zones by offering 20% off two rides to or from the shopping center through June 8 when riders use the code ``LyftFVLaunch.''
``Ridesharing is in great demand, and we're excited to offer this convenience to locals and tourists who want to visit our popular shopping center,'' said Fashion Valley Marketing Director Arianne Cousin.