SAN DIEGO (KGTV) — "You can’t ask, 'What do you need?' They need everything, " said business owner Whitney Parrott.
Parrott and Clare Bublitz said it's a feeling of helplessness as they see the images of the aftermath of the wildfires in Los Angeles.
Both are interior designers who know how much time and effort it takes to transform a house into a family's home.
Parrott said, "Especially because we’re in the home industry, knowing people losing their entire home and all of its contents, it hit us."
Wanting to do something to help, they joined a North County effort organized by Joey Snow, Mad Dog Lacrosse, Kim Shapiro, and Kids & Coffee to collect items for the LA fire victims.
Parrott said, "We thought, 'What a great idea to be a donation hub in San Diego and spread the word to our network of people.'"
So they spread the word through social media, putting up fliers, and word of mouth. They set up donation bins to help sort through the items.
What started off as a call to action for children's items turned into so much more.
Parrott said, "It started off with kid items backpacks, sports gear, school supplies clothing. And we literally need everything. Women and men's clothing, water, toiletries, animal shelters, and food."
This past weekend, the bags of items were delivered to families in Los Angeles. And they're looking to continue collecting more items to reach other communities in need.
If you are interested in donating, they are accepting donations at their Liberty Station office.
For more information, check out their Instagram page www.instagram.com/whitathome.
Additionally, clothing is being sold at https://stores.inksoft.com/la_strong_fundraiser/shop/home, with 100% of the proceeds donated to those affected by the LA-area wildfires.
A GoFundMe account was started to help families impacted by the fires.