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City of Santee asks residents for help to develop its brand

Posted at 2:34 PM, Aug 14, 2019
and last updated 2019-08-14 17:35:32-04

SAN DIEGO (CNS) - The city of Santee called on residents today to help it develop a brand to market the city to tourists, businesses and potential residents.

Santee recently partnered with North Star Destination Strategies to develop a marketing brand for the city. To that end, the marketing agency launched an online survey for Santee residents to give feedback on the city's strengths, weaknesses and challenges. Responses to the survey are anonymous, according to North Star Destination Strategies.

"We have partnered with more than 250 communities across North American and I can't emphasize enough the importance of insights gleaned from community members," North Star Founder Don McEachern said.

Residents can access the survey at the city's website and submit it electronically. The survey is also available in physical form at Santee City Hall. The surveys must be submitted by Sept. 2 to be considered.

"It is important for us to celebrate what we love about our community and share it with others," Santee Mayor John Minto said. "The future is bright in Santee; I sure hope you can see it because I can."